How Important is Your Online Brand?
Your online brand is becoming one of the more important trust factors for the search engines. They are placing an additional emphasis on quality content from brands that are well known, both online and offline. By promoting your content and your brand on multiple online mediums, you create greater brand awareness, therefore increasing your relevance to the search engines, and your potential for referral business. Managing all of these mediums is the challenge that separates good marketers from the bad.
As a business owner, you should be concerned with your online brand, and it’s important that you carry a consistent message and control the information that can be found online. There are literally thousands of online mediums where a consumer can praise you for excellent work, or bash you for sub-standard service. Your responsibility is to monitor and know what is being said about your business online, and respond in a timely manner to either praise, or criticism. The following steps will make your job easier and keep your brand out of the gutter.
4 Ways You Can Manage Your Brand With Social Media Websites
Make sure your image is consistent, this starts with your Avatar. You want to make sure that your Avatar presents your business professionally, and represents your business in the most positive light possible. The first thing people will recognize is your avatar, don’t neglect it.
Present a consistent message. The avatar is the first place to start, and by using the same image across all profiles your customers will be able to differentiate you from potential imposters, and give your followers a recognizable face to associate with your business. This can go a long way in battling negative press.
Monitor Your Name – This is one of the most important, and most overlooked steps of online brand management. People will talk about your business whether you want them to or not. You can’t stick your head in the sand and hope for the best, you must actively monitor your name online and be prepared to take on the press, whether negative or positive. Some of the better known tools include Tracker, Knowem, Twitter Search and Google Alerts.
Control Your Brand – There are opportunities every day to brand your company. Some are deliberate, some are the consequence of another’s actions. You can’t control what is said about your company, but you can monitor and reply as needed. You simply need to control all of the online mediums where your business will be found, and you need to control the information that is being published about your business. A good rule of thumb for a business to ask is “Would I want a Family Member to see this”? If you answer NO, you shouldn’t publish it online. Accidental branding happens all the time, make sure it doesn’t happen to your business.
Want to start a Social Media Campaign to Help Your Brand?
Social Media is a great tool for building relationships, promoting your brand, and managing your business’ reputation. When used correctly, it enhances your ability to correspond with customers, gauge your competition and control the message that’s being delivered, but it takes some effort and the willingness to entertain and engage others’ opinions.
Social media can reap huge benefits for the right business, with the right approach. Make sure that you are setting for the correct plan for social media so that you can not only manage your brand, but create lasting relationships with your consumers that will resonate for years.
Social Media is a great tool to manage your brand, if you use it correctly.