From the perspective of the business owner, modern business directories are an effective and often under-used advertising tool. Similar to but different than designated search engines, business directories nowadays have many search options allowing consumers to narrow down their selections considerably. A single category can be broken down into dozens of sub-categories, making it easy to find the most relevant category for the specific product or service.
Whether searching locally or internationally, some of the best paid directories receive millions of monthly visitors. With that kind of activity, the return on investment of submitting a listing with several directories can pay for itself in no time.
Some of the basic directories that offer free listing services are still offers access of hundreds of thousands of monthly views and if users are searching for that certain thing you do or offer, being in a business directory has the potential to drive direct quality traffic directly to your door or website.
Website addresses can be submitted to directories either for free or with paid listings and many site owners will exchange displaying back links to your site for guest posts or appropriate quality content articles. High-interest and timely press releases are another way to get directories to voluntarily list a website.
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So whichever side of the coin you’re on, familiarizing yourself with online business directories can save you valuable time and money.