SEO or search engine optimization is something that every web owner and creator should be aware of. Even if a website owner hires an expert to carry out the online marketing, understanding the very basics and how it really can improve a websites performance and popularity is important.
Sometimes search engines can ban a domain name for what is called spamming. This is when it contains far too many keywords (keyword stuffing) or key phrases, and when a black hat type of SEO has been carried out. Key words are highly important from a search engine point of view. Optimizing a website means starting at the beginning, and including key-words relevant to the business adds value and brings to the website the visitors it is targeting. In basic terms, website content should be built around those important key words, which can be expanded upon over time.
SEO is valuable, and means a way of making a site appear at a higher ranking in search engines such as Google, Yahoo, AOL etc. Using this important type of online marketing can reap great benefits. It takes time to learn and time to complete, and is a constant job to keep a website performing well above competitors.
Despite this, it can never be a complete guarantee that the site will appear above competitors. Not only is the on-site content and its relevance taken into consideration, but also dependent on quality links into that website (back links or inbound links) that are also active and receiving clicks (click through rate), the number of hits it already receives (current popularity) and how regularly the site is updated.
This is basic optimization, and keywords should ideally be placed in the page names (URL’s), titles, meta tags (found in the page code), headings, added as links to other pages on the site and links into the website, included as bold text, and should appear in the first sentence on a sites page and in the last fifty.
There are other things to consider in order to carry out the optimization process. It is equally important to manage the off site SEO too, which involves things like writing articles to get links back to the website from other relevant and good quality popular sites. Registering with smaller search engines and submitting the domain or specific pages to relevant directories also helps.
SEO is not only the best way to prepare a site and keep it well maintained, but it keeps a site relevant and up to date, and interesting to its human visitors, a hugely important part of owning and running a website.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. HostGator coupons available at http://hostgatorcouponandreview.com/hostgator-coupon.html.