Whenever someone is discussion SEO management the one thing that is always a major concern for them is achieving a top rank on Google. Since Google is the top choice for web searching and ranking high on their directory will bring a lot of traffic to your site, this is the only thing that many are concerned about.
Although Google is the first on everyone mind, in terms of SEO management, they should be aware that it is possible to operate a successful internet business without achieving the top ranking spot with Google. This is something that many are not aware of and should be, as it will assist them when planning their SEO strategies. In fact if you are a smaller business you may even find that a top ranking position on Google will actually hinder your business, instead of help.
Since a top ranking website on Google will bring you a lot of traffic, smaller businesses may find that they can not provide products for all the customers that are inquiring. This will mean that customers will have to be turned away and sent to others who can accommodate the order. Not only does this bring a negative image to your business, but it is also putting money into your competitor’s pockets.
For smaller business it is sometimes better to build up your rankings at a slow and comfortable rate. Building on smaller search engine, while adding some pay per click advertising on Google, is an excellent way to achieve this. This will ensure that the business you receive you are able to handle and Google’s tracking will allow you to expend your pay per click advertising at a pace you are comfortable with.
So take it slow and know that ranking number one on Google should not be your immediate priority. Whether you are managing yourself or utilizing an SEO company always remember, “Slow and steady wins the race”.