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Recently, Google started ranking videos much higher than they did in the past. Smart marketers take note: this is where the industry is headed. Fortunately, optimizing video for the search engines is quite simple to do.

SEO For Video – Get Your Clips Noticed

Recently, Google started ranking videos much higher than they did in the past. Smart marketers take note: this is where the industry is headed. Fortunately, optimizing video for the search engines is quite simple to do.

The first thing is to format it correctly. Using Windows Explorer you should ensure it is not saved as a read only file. Next, right click the file, superior Properties, and rename the enter to combine your desirable keywords, using hyphens to separate words (e.g. \”carpets-for-sale\”). Next, go to the Summary journalism and wage a keyword rich denomination and statement about your video.

A few words on the technical stuff. It should play at a minimum of 12 frames per second with a bit rate over 260kb per second. When recording your video, try to use a ratio of 4:3, as this is how Google will crop your video in its results.

If your clip is small (under 100MB) you can upload it directly to Google Video. If it’s larger, or you intend to upload several videos at once, consider the Google Video Uploader client software, which makes the process such easier.

At the Google Video site, include the relevant keywords, title and statement in the book boxes Google provides. Then, choose a category, make the video public and upload your video.

Google Video, like YouTube, will patron the clip for you. It will also provide code which you crapper locate on your locate (which you should!) without wasting valuable bandwidth.

SEO for video is simple, and provides an exciting new avenue for online marketers. It is also a great way to create viral material, as people are more likely to pass on interesting clips to their friends and colleagues.

Next, go to the Summary tab and provide a keyword rich title and description about your video.

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About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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