While the internet was in it’s early stages so was SEO, which stands for search engine optimization. At one time perhaps a catchy title and the keyword were all that were required to maintain site visibility. However, online business opens the door to a global and very competitive market and site optimization is a complex field these days. There are social media sites, paid marketing campaigns, article directories and back links to consider in order to maintain business visibility these days.
A well designed site must still be optimized in order to be found by potential customers and that includes a lot more than keyword optimization and easy navigation. Search engine optimization allows visitors interested in the services or products offered by the website to find them. Getting the website ready for business is just the first step to making it visible.
Social media sites also help businesses establish and maintain their product name online. Consumers often like to connect with favorite products and social networking sites can help them do just that. The right type of social media posts and sites can even provide important back links and aid getting the site indexed.
Links which come into a site are called back-links and today these links are part of good search engine optimization practice. There may have been a time when the relevancy of a link did not matter but today it matters. In order to get the best effect from these incoming links they must be relevant to the site to which they are pointing. Article directories are one way that businesses are establishing an online presence and helping their search engine visibility.
Keyword spam has a constantly changing definition. There was a time when the chosen keyword could occur every ten words and still not be considered spam. However, times change and search engine optimization practices do as well, today’s best practices for keywords include related keywords, keyword strings and more. Additionally, topics related to the site may contain words that are essential for gaining search engine notice and therefore making a website more visible.
Marketing via the search engine where the business pays the search engine for a listing result can be effective and today it is part of the tool box for optimizing a commercial website. The type of content, the relevancy of the commercial site and the popularity of the keyword selected all have an impact on the cost of any advertising initiative. These factors all lead back to how well a site is designed, how relevant the content contained on the site is to the advertising sought and whether it is optimized and ready.
Best practice SEO methods change on a regular basis sometimes every week or month as search engines modify their search criteria. It might be possible for a commercial site owner to take the time to learn about search engines and study this complex field in order to maintain their site’s presence online but it is rarely practical. Most commercial websites employ experts to optimize their web site and use their time to build their business.