E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in search engines and if you lose your
guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines will still be the most widely used internet tool.
Most people that use search engines only click on the top ten search results in the first page. Making it to the first page or even to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability of being clicked on when you rank high, resulting into more traffic (thousands of visitors per day) for your site, implying more leads or sales. The best part of SEO is, you get all this immense traffic and high sales volume for free.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or may be at least make your site income generating.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to be search engine optimized. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more links you have pointing to your sites from other site or domain the higher your site ranking in search engines.
SEARCH ENGINE OPTIMIZATION TECHNIQUES
Insert keywords or key phrases in your title tag.
Avoid linking to link-farms or irrelevant sites. In other words if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.
Make sure that the text within the title tag is also within the body of the page. Use H1 and bold tags on your keywords once or twice especially at the top of the page.
Do not use the exact same title tag on every page on your website. This is viewed as duplicate content by search engine robots.
Design your page titles to be simple and descriptive, making it easier for search engines to know what each page is about and visitors scanning through search results can easily determine whether your document contains what they are looking for.
Try to add fresh content to your site daily, if possible. Search engine robots like fresh content.
If your site contains plenty of links (pages), you must create a sitemap in XML format (according to Google guideline) and submit it here http://www.google.com/webmasters/sitemaps/login. As a matter of fact you must do this if you want all your pages indexed in Google, and on time. For those of us that might be wondering how to create a sitemap in XML format, you can have your site map created using software, visit the link below http://www.walmol.com/bestbuy/secretspidergenerator.php
Avoid dynamic URLs. These are links with question mark (?). Spiders can’t read these links; instead try using human readable URLs.
When using images, use ALT tags to describe your images. Search engines robots can’t read images but can read ALT tags.
Do not use a submission service; most of them are nothing but spam machines. If you must use submission software, I recommend you use Trellian Submit Wolf. Visit the link below to learn more.
However, if you’re not internet savvy you may optimize your web sites using software; your best bet would be SEO ELITE. This is one of the best search engine optimization software available on the net, for more information on SEO elite visit the link below. http://www.walmol.com/bestbuy/seoelite.php
Search engine optimization if done right is the most powerful
form of generating traffic available on the internet.
All the best,
Chris Ogunor – http://www.walmol.com
You may use this article in your web site or ezine as long as it remains “as is”. Please do not change the content of this article. We simply ask that you let us know where this
issue will be appearing, and include our byline.
To let us know where this article will appear, visit: