The key to being ranked high on search engines like Google, Bing or Yahoo and having website traffic as a result of those high rankings should be to 1st optimize your site for low-level phrases which aren’t extremely competitive. At the beginning of your seo initiative, you won’t experience a major surge in traffic level nevertheless the visitors you do obtain will likely be far more targeted.
Should you attempt to pursue the more prevalent high quantity keywords straight away, you’ll have a tough time moving up the rankings and will not have any page one results for a while hence any traffic. At least with the lower stage key phrases, you will get quick results and get some visitors for your efforts.
It is better to position top five for a long tail unique keyword phrase such as “best seo services and consulting” than to rank more than 100 for a more general keyword like “seo”. “Seo” might be researched by a ton of people but if you will be hidden so far downward in the search engine rankings, you will not get traffic from it anyhow.
Now that isn’t to convey that you wouldn’t ultimately make an attempt to position for “seo”, you simply shouldn’t be investing your time and energy in the early phases of your optimization campaign doing so. Let the work that you put into ranking lower level keyword phrases develop a cornerstone for your greater volume key phrases. Observe that in the above long tail keyword illustration, “seo” appears within it. Down the road, that inclusion will ultimately help in the ranking of that keyword phrase.
Exactly what is it that your website is providing? What key phrases will individuals most likely use to locate you? As you think of this, compose a list of all prospective phrases that your possible visitors will use when shopping for that which you have to offer. Be as specialized and targeted as possible. If your web site sells “vitamins” then a possible key phrase to utilize would be “joint pain vitamins”. Don’t just list “vitamins”, it’s too general.
This is part one in a 2 part series. To look at the full write-up, check out anthonynunes.com.
Anthony Nunes is an SEO consultant providing search engine optimization services that will improve your Google rankings. His seo search engine optimization consultant services are designed to help websites improve search ranking.