The website freetradingsystem.org is one of the examples of the best landing pages that I want you to picture in your mind. It shows clearly what I want you to do. As you land on this page you are told to watch the video. This is more of an information based website. The purpose of this website is not for selling. For the viewers to engage with the content and for them to be able to share it with their friends is the purpose of this site. There is a small link bait type that I set. What I do is I have some opt-in to start with the soft sell.
On the other hand, I also have another website that is aggressive which is the Trading Secrets Revealed. The eyes of the viewers of this site go on top of the corner. Since I want it to be different from the dodgy Clickbank products, I try ways to make it look like a web 2.0. That video tells exactly the users what to do in this page. Apart from that, I also build proof to show the different places I have been featured in and the different businesses where I succeeded.
Go to another of the best landing pages, meta-formula.com. The eye will go to the front corner, this is a better layout. In the top left hand corner you have a headline and then go to start building my proof elements straight away. The eye is going to get drawn to the image and then I’m trying to hook them into whatever the content is.
This is an opt-in page where I’m trying to get someone to enter in their details. Depending on the size of your screen, you want to try and reduce the amount that people have to scroll. On this particular page, if you’re viewing it on a larger screen, you’ll actually see the free sign up, it all fits above the line, ‘above the fold’ they call it. It’s quite a small screen so you do have to scroll down a little bit.
I construct my pages strategically with landing page conversion rate in consideration. There is a headline here then watch a video thing. The eyes of the users then become attracted to the image. Then, I will use the space underneath to convey that I am a Metastock expert. As I build that credibility, I get them to sign up. I practice the same with my SEO services site.
Obviously e-commerce site is a different ball game compared to SEO company site. It does depend on what the outcome is for that particular page. Make sure you get someone’s attention first, and then the next thing you want to do, is keep my interest.
Looking back, I am used to doing very long form sales copy. There I write long sales letters. Keenly observing it, people are now getting tired of reading them. That is why I now build the best landing pages there is for this site and my SEO blog too. Besides using a lot shorter copy, I’m now using the video to sell. The long form sales copy where I’m trying to sell something, that content is still there but it is now in video format. I also compress the content itself.