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Online Communities Handbook: Building your business and brand on the Web

Product Description
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to:

• identify the business objectives for your online community
• develop a community strategy to recruit and retain members
• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate
• take advantage of free advertising opportunities
• use communities… More >>

Online Communities Handbook: Building your business and brand on the Web

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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