Internet marketing is too huge a concept. It includes SEO, social media, e-mail marketing, pay per click and mobile web. This 2010, it is time to put a thought on your internet marketing strategies and reconstruct your internet marketing solutions.
First of all, email marketing is an integral part of internet marketing. It is not going to disappear in social media, and in fact, email marketing will carry on playing a substantial role internet marketing for the years to come. For this year, bring email marketing to the next level by asking your email subscribers not only to read the contents of your email, but to get social with it by sharing this email through Facebook, Twitter, Digg and other social networking or bookmarking sites. You can also carry a poll on Twitter or your Facebook account and encourage followers, friends, fans and readers to subscribe to your email newsletter.
Pay per click internet marketing has evolved over the years. Because of the convenience brought in by pay per click marketing, a lot ofcompanies have become lazy. The best thing to do would be to maximize conversion rates by testing out various versions of your pay per click ads and testing out the right landing pages. Most companies normally set their pay per click ads and then leave it and forget it for a long time, having it generate for itself. They are normally busy with other internet marketing activities that they forget to screen and refine the campaigns. Pay per click marketing drives must always be set in order to reach your set goals in terms of conversion rates. How can you improve your PPC internet marketing? You can test multiple ad versions that highlight various benefits or your products and services. If you are targeting a competitive search term with many competitors, set up two different campaigns simultaneously as these will offer distinct fulfillment.
Another shape of internet marketing is search engine optimization (SEO). With search engine optimization you tune up your site such that it will become search engine friendly. Your aim here is to have your site listed on top-10 in the organic results of the search engines when users search for a particular keyword which matches to the product or service you are offering. SEO is also a continues process. You have to monitor your results and keep improving your sites contents regularly if you want to get better results.
The above techniques are just some of the schemes you can embark on to improve your internet marketing schemes for 2010.