Marketing your business with the help of YouTube is a great way to attract new attention to your company’s website.
YouTube is a social media site that specializes in sharing videos. It is particularly effective for marketing because a visual presentation is simply better at reaching people than the written word. You can demonstrate and show how things work using a video. You can show actual results. You can even do a time progression to capture the product at work. The key to using YouTube for marketing purposes is to select optimal keywords to go with your video. This will ensure a steady stream of potential prospects that are looking for information or even are specifically looking for a video on what you are trying to sell. It is then up to you to transfer these prospects into actual clients.
It is very helpful to have your website displayed on the bottom of the page throughout the video and also to have it displayed in large characters across the screen at the end of the video. This will help to send interested potential customers to the right place. The goal of the video after all is to get people interested in what you are selling and therefore a visit to the company website is a good place to start.
You can even help to fund your own marketing efforts by setting up a YouTube partnership, if you already have a following online. The partnership will pay you for each time someone views one of your videos. This is a great way to work on affording better equipment.
The most successful marketing videos on YouTube are short and sweet. Your videos should be between 15 and 30 seconds in length. Companies are always hoping for a video to go viral, and you can increase your chances by using humor and clever, memorable lines in yours. For businesses interested in the global market, make sure your videos can be remixed.
YouTube is an excellent online marketing tool for B2B businesses. A well designed video that makes good use of keywords will be sure to boost the traffic your company’s website receives. This, in turn, will lead to that all important increase in your bottom line.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at MarketBlazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about YouTube at www.MarketBlazer.com.