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What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, although informally around your industry sector.

Link Building Strategy

What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, although informally around your industry sector.

Before becoming involved with something of this nature, you might want to ask a few questions in order to determine whether this is the type of link building that you feel comfortable doing. Considering the mess that can come about from a poorly executed cooperative link building effort, you’ll want to make sure that you keep the following tips in mind if you’re considering this.

Establish which methods are being employed by others, and let everyone know which ones you’ll be using.

If you’re lucky enough to have a smart client, this should be a well-planned link campaign where everyone brings a different strength to the table, but it’s best not left to chance.

For example, if one team is doing a big content release and you’re working on emailing and asking for links, time it so that you’re pointing to their new content. For large campaigns, you can move faster if there are more hands on deck. If you can work together, you benefit from bouncing ideas off each other. There can be several different types of link building going on at once (content writing, social media promotions, emailed link requests, etc.)

Some people excel at different forms of link building than others, and if you put together an ace team, your results should be stellar.

Communication within the various groups is an absolute must if you want to avoid stepping all over each other and entering into deals with the same site from different angles.

It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash. These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Learn more about link building campaign. P2W2 shows methods for linkbuilding.

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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