Link Popularity is uncomplicated; it refers to the number of links pointing towards your site from various other sites on the Web. The Search Engines being the way it is would consider your site more important and rank it higher if several other sites link to your site. It is that simple.
Link building is not about search engine optimization, it’s not about boosting your Google Page Rank, it’s not about publishing a link directory and it’s not about swapping links with as many other websites as possible.
While covering several angles is definitely a smart marketing move, it also can lead to a bit of confusion on the part of each person involved as to how exactly to determine whether or not results (good or bad) have come from his or her own specific efforts. Hopefully your client is measuring ROI as well, but it’s definitely best if you do keep track of your own results.
An effective link building strategy is “I want 50 links from the most important information websites that my customers and potential customers regularly use” & not, “I’m looking for 50 links from websites with a minimum Page Rank of 5.”
An algorithm called “Applied Semantics” estimates the industry segments that are relevant to a particular page. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics determines the industry relevance of a page within a site.
Linkbuilding is still the holy grail for the newbie internet marketer. There are so many ways to do it and so few ways to do it right. 90% of people in forums seem to be going down the wrong road and educating people who want to take short cuts to top rankings is almost impossible.
It may not be something that you’re comfortable doing, for whatever reason. If you have expectations in place (such as open communication and honesty) then you may find it difficult to deal with this situation if you’re not “allowed” to speak to other parties. In some cases, you won’t have a clue that others are working on the same campaign, for example.
If this isn’t something you can handle, don’t get involved. If you are involved and then find out after the fact, just do your best to work around it.