Link building can be a long and tedious task to complete. Due to this, it is essential to set aside the appropriate amount of time and resources for the process, in order to complete the task as adequately as you can. Knowing what misconceptions there are in regards to link building, compiled with your own creativity, can take you very far in your link building accomplishments.
In the decision process of which links to choose, one usually takes into account Google PageRank as well as the site’s relevance. Although, these are both important, they should not to be overly emphasized at the link building opportunity’s expense.
Google PR, or PageRank, is the ranking that Google gives a specific page that it crawls. PR is useful in a general sense for showing a site’s range and scope. If you try to decipher the differences that make a PR3 and a PR4 you will go batty, and that is not conducive to link building. Additionally, PR is not a good representation of Google’s system, since a PR0 link can prove equally as useful as one from a PR3 site.
The general way of thinking is that the more valued links are from those with relevant, similar themed pages. This can be true, but taking it at face value can lead to missed chances. The better links are always on similar themed websites, or those in the same industry, but links that are not can also be of use. Common sense should be used, but don’t pass up an opportunity simply due to lack of shared themes.
Provided you can procure your instinctive ways to value inbound links, sans relying on PR, increasing links to your site will come naturally. It will also prove to be more natural in your link profile.