Everybody wants to increase twitter followers, but not many realize that the secret lies in knowing the nature of the beast. Thing is, twitter is not just an ordinary social network. It is an integral part of today’s communication network, just as the telephone and email became necessary for communication.
The point is that unlike the web or even web 2.0, twitter also serves as a vast repository of information for others who want to mine it. This makes it closer to web 3.0 and the semantic web. For those confused by maze of webs, just think of it like a giant pool of information fed and dipped into by millions of users.
This is why it is important to be a part of this give and take, and not just consider it as an outlet for press releases or announcements. Building a following requires taking care of followers and responding to all @mentions. Take part in sector specific and twitter-wide memes such as Follow Friday.
It’s early days yet and twitter is still developing as a medium, so it might be helpful to consider what the future holds in store. That would be instant search and the use of apps meant for mobile/location specific applications. Each of these has great potential for adding to an account’s influence and follower count.
Those who use smartphones and/or location-based apps for tweets will find that their influence increasing as it concentrates on area specific followers. It helps to find people who share common interests, and the geographic pinpointing also helps to connect with followers outside of twitter. The net result is that the account, person or company gets firmly established as brand and an expert for this area, and it helps add more followers.
The second part is instant search, which all the major search engines offer. A tweet appears instantly for relevant search queries, and it offers a whole new audience outside twitter. By making use of a proper mix of keywords and relevant tweets at the right time, instant search can provide a big boost to the rate at which the number of followers increases on twitter.
It’s also possible to buy followers. It could be in the form of a marketing campaign people get entered into promotions or contests in return for following the account. Or it could be in the form of a social media hire – someone who can provide a short-term boost with interesting tweets and raise the account’s profile to help increase twitter followers.