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I’ll Be Contacting Businesses About Advertising At My Event. What Is The Best Way To Do Lead Generation?

I have heard contacting a business owner through email about the advertising/sponsor opportunity is much more better and could garner a better response if done through email as opposed to cold-calling the business. Thoughts? What would be the best way to approach businesses? I want to have an appointment to see the owners and just trying to figure out the best way to get those appointments.

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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