There is no more powerful and no higher volume online advertising tool than Google Adwords. Tens of millions use it every year to choose keywords, test ads, and launch advertising campaigns on Google and its search partners?and some companies and even some individuals earn six and seven figures doing so. It’s no wonder that you are ready to start using Google Adwords to make money.
The beauty of Google Adwords is that it can do something that no other form of advertising can do. Adwords can target the exact customers you need to make sales. Adwords grants you unmatched access to keyword generators and demographic tools, allowing you to find just the right keywords to bring in just the right demographic for maximum return on your advertising dollars. Anytime someone in your target demographic searches for your keyword phrase, your sponsored link will appear to the side of the screen. And you don’t have to pay for that ad unless someone clicks on it.
Just as an example, let’s suppose you run a fantasy baseball website. You can use Adwords tools to craft a fantasy baseball related ad. You can also use Adwords tools to decide when to run your ad. Over the course of a year, anywhere from 74,000 to 20,000,000 people run searches for information about fantasy baseball, the peak month being March. Adwords can let you choose which months are best for you. In the peak months, there’s the most competition, but there are also the most customers. The average Cost per Click (CPC) is around $0.93 and each search can be a valuable, targeted visitor toward your fantasy baseball service.
Let’s say you make $25 per sign up to your website. You get an additional $100 per 10,000 visits you get in ad revenue. The more people you can get coming to your website, the more money you will make. If one in 20 people signs up for your site after clicking your ad, you make $5 in profit per signup, plus whatever profit you make on advertising revenue for their repeat visits. If you find the right keywords so that one in 10 visitors from Adwords signs up for your site, you make $15 per signup. Twice the sign-up rate yields three times the profits. That’s the beauty of sticking with Adwords.
Like any other advertising option, Adwords is a basic investment. You put money in to get more money out. Unlike other advertising services, though, Google Adwords gives you more control over exactly what kind of traffic you generate for your website. You can choose whom to target, what kinds of searches to target, and when to display your ads for maximum response.
Once you refine your Adwords campaign, you can fuel expansion from profits. You can make real money with Google Adwords, and join the millions who prove that Adwords advertising is one of the most potent profit-making tools around.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.