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How you can Decide Which Form Of Marketing Is More Effective SEO Or PPC? If you are just starting out in the online marketing business you have heard the importance of traffic to your website. If you have a great website and a great product or service it does not matter if you get no one visiting your website. You can build traffic by using SEO techniques. This stands for search engine optimization. You can try to do this yourself or hire someone to do it for you.

How You Can Decide Which Form Of Marketing Is More Effective SEO Or PPC?

How you can Decide Which Form Of Marketing Is More Effective SEO Or PPC? If you are just starting out in the online marketing business you have heard the importance of traffic to your website. If you have a great website and a great product or service it does not matter if you get no one visiting your website. You can build traffic by using SEO techniques. This stands for search engine optimization. You can try to do this yourself or hire someone to do it for you.

The idea is to arrange your website content according to the search engine terms and key words people enter into the search engine when looking for websites related to your market. This can be a complicated process. This is why some companies charge thousands of dollars to do this.

The good part is you will be ranked high on the search engine results pages. The bad part is that you have to pay the company to keep you ranked high because others are always trying to move up the pages also. The idea is to make your website attractive to the search engine spiders or robots that search the web for websites that have content relevant to particular search key words and phrases.

You will then want to keep your website updated with content on a regular basis. Blogs are ranked high in instances because people with blogs consistently add new content. So you will want to add new content to your website regularly.

You can do this by adding relevant articles on a regular basis. Write your own or buy articles from an article writing service. You tell them what subjects you want articles on and their team of writers produce them for a price.

Here you write an ad and pay each time your ad is clicked on. The most popular search engine to do this with is Google in their adwords campaign. You can find all you need to learn on their website about their adwords advertising opportunity. You will find that the more popular the keyword or phrase you bid on the higher you will pay per click. If you have a lot of money allocated for your advertising budget then you can afford to bid high for the highest ranking on the search engine page.

You can also use pay per click but in a less aggressive manner. You can bid for less searched for terms; those are usually cheaper to bid for. You will not get as many impressions, an impression refers to the time the page with your ad appears because of a search of that key word, but you will be higher on the results page and you will be able to bid a lower pay per click charge.

The experienced marketer uses both methods. But if you are starting out try one or the other.

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About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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