If you have ever wondered at how a newsletter works, and what their purpose is, you have come to the right place. They differ from newspapers, however, in the sense that this is a letter. It is written to a specific person, for a specific purpose. There are similarities though, both are meant to provide knowledge and both have articles written in the same fashion.
When you write this one-for-all letter, you want to keep in mind quite a few points. I am going to talk about the most important here, but as always writing is an art and it is up to you what style you choose and how to make that most effective. Your main reason for getting into this though, is to keep your clients or customers happy. You let them know from time to time that you’re still there, should they ever need you. Next time they need something that you can solve for them, guess who they will come to first?
Its important not to lose sight of the end though. Let them know what they want to know, offer deals and services that would catch their eye, and keep them interested. Keep the article concise and precise as you do not want them to be disinterested after a while either.
You want to make sure all your wonderful ideas are well laid out as well. Through experience, you would know what interests your readers best and what would not. The key to planning this successfully is not exclusively about what you write. It is also about how you present it. A good presentation makes the difference between a million dollar deal, and I say this from experience!
Make sure your article is well laid out, by your standards. You know best as to what to put where. Try to space out the interesting parts so that they aren’t all clustered.
Make sure you are aware of the content of your letter as well, and the flow of information. It is important to make sure there is a well established balance between the graphics in your article and their effect on the actual words. A first impression is a lasting impression, so the first few lines of each article need to stand out, so as to sufficiently pique the reader’s curiosity.
At the end of the day, all you are looking to achieve through the letter is keeping your clients happy. Most people do not bother with when exactly they receive a newsletter, but try to stay within your planned due dates. Even if it does not directly register, a person that can set their clock by the time at which they receive mail from you, knows that you are reliable. If you are reliable, you can be trusted, and trust is very important for the future of your relationship.
Try not to list costs or prices straight up as this would give the impression that you are only interested in the money, and that is not our purpose now, is it? Providing links to your articles is also good exercise, so a person that is interested in any particular topic can explore further. This is good publicity for your website as well.
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