Your business has some very important individuals that it should cater to: investors and shareholders. Because they hold a portion of your company, it is imperative that you treat them accordingly. And what most successful companies do to handle their needs is create a department that handles their concerns: Investor relations.
An IR department for your company is quintessential to the success of your business in the investment aspect. When investors are looking at your business, it is common courtesy to accommodate their needs and address their concerns. In this respect, an IR Company is needed. But for the most businesses, IR is done small-time.
Among the things you should consider when deciding on an IR agency is how competent and flexible they are. These two traits are important because the IR agency would be dealing with a diverse group of investors, and they should have the ability to cater to each one of their needs. But of course, the IR agency should always put the company’s interests first.
Bringing in new investors and forging new partnerships are two of the core jobs of an IR agency. No company can survive on it’s own — it needs investor support and close partnerships in order to keep going. One way to accomplish these goals is to market the company’s best assets.
In light of this issue, an IR Company should be able to attract people. One way to do this is by having a professional web presence for them. This is very vital especially now that we are in the digital age and information on almost anything is accessible through the Web.
Since the IR firm would become the face of your company, you should choose one that has a positive and clean reputation. This should be a determining factor in your choice since the IR firm would represent you during talks and interactions with stockholders and investors. So you have to ensure that the IR firm you hire has a good public standing and squeaky clean reputation.
For a small establishment, tapping into an IR firm might be too expensive. But if you dream of growing your business into a big, established company, you should consider getting an IR firm so you can bring in investors. No company can survive without investor support.
If you’re just starting out but want to hire an IR firm to help you, go for those that are newly-established and just starting out in the business. Their fees would be more pocket-friendly because they’re just starting out and they won’t charge as much as the seasoned firms. There are some disadvantages here, however. A new IR firm would be more susceptible to mistakes since they don’t have enough experience yet. But you can make it into a win-win situation by being clear about your goals and what you want them to do.
The critic who wrote this article has discovered a capital structure expert by the name of Josh Yudell. I believe Josh Yudell is the CEO of a large and well-respected investor relations firm and has run market awareness campaigns for hundreds of public companies, both domestically and abroad.