There are far too many SEO service providers online, enough to make it difficult for you to decide who to hire. However if you put a set number of criteria into consideration, you will never go wrong. Below are some of the things you should look for in an SEO company to make sure you are only working with a company that would be a reliable long term partner for your business.
1) Look for a properly registered company with a growing client base. You should check what companies they are already working with and get an idea on how much an improvement they have brought about for them in search results. Read testimonials about them to make sure you will be working with a company that would only do good to your business and not a company that would indulge in bad SEO practices that could damage your website’s credibility.
2) Look for an affordable SEO company that does not overcharge for SEO services. This is because you will be looking for a long term relationship and for this to be profitable, you would be looking to have a good return on your investment.
3) Ideally, you should be going for an SEO company that is local to you or one that has numerous positive reviews so that you can contact them easily for consultations. Avoid companies that do not provide their full contact details as it would be quite difficult to get in touch with them should problems arise.
How Much To Spend?
The amount of money you should spend on SEO depends upon the type of business you are in and the level of competition in your niche. The more competitive your keywords, the more difficult it would be to rank higher and the more time and money it would take to get there eventually. An affordable SEO company would be your best option for a long term business as they would be able to adapt to changes and implement what works best for your success.