Creating a newsletter is something that you should do for your business. Having one keeps you in contact with your customers on a regular basis. Yes, you can outsource your newsletter writing to a freelance writer, but it won’t be the same as when you are the one or a staff of yours is writing it. Your newsletter should have the personal touch reflective of the company’s commitment to your customers. Now, what are the steps on how to create a newsletter that will benefit your business? Read through this article and you’ll have a better newsletter you can make the most out of.
Of course, it is indeed necessary for you to have a catchy newsletter name. Although you can use your company name, it is better if you use a name that solely describes your newsletter. For example, if you offer a dating service, you can name your company’s newsletter as The Top Dater. Just think of a phrase that is related to what you are offering and make sure it is something that will catch the attention of your reader.
One common mistake businesses commit when making their newsletter is that they write it like a sales hype. Nothing turns off a customer more than being pitched at. So instead of writing a sales oriented newsletter, provide some quality articles about things that are related to your products. Practice the method of pre-selling when writing your newsletter.
It is recommended for you to write in third person so that your newsletter becomes even more effective at keeping your readers’ interest. For ideas on how to write it, you can check out magazine articles and newspapers. Keep your tone conversational and make sure you talk to the customer not at them. As much a possible, do keep your words simple and easy to understand.
Jargons should only be used within your company structure. Don’t expect your customers to understand technical terms, if any, so don’t use them in your newsletter. Once you have made the first draft of your newsletter, be sure to proofread it. Aside from proofreading it yourself, ask other people to give it a look and get their comments so you are able to see it from different perspectives.
It is important that you put the most interesting articles in the front page of the newsletter. This is what you will use to attract your readers. Once you get their attention, they will surely go through every page of your newsletter.
Yes, it can be really tempting to put a ‘message from the President’ statement out in front. But know that this will not help you gain a wide readership. Just as letters from the editors are placed on the inside pages of a newspaper, there is good reason for you to put this kind of message inside a newsletter instead of the front page.
Design wise, you need not have your newsletter in color. People will still read those done in black and white. For maximum productivity, ask your employees to contribute some articles. You can also create an in-house newsletter team to create and edit the content and design of your company’s newsletter. These are just some of the tips that can help you come up with an informative newsletter that translates to profits when done right.
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