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How Do Free Newspapers Make Money Apart From Advertising? Are There Other Streams Of Revenue?

The Evening Standard (in London) paper recently turned into a free publication. I understand that they did this as they believe the increased revenue from advertising (due to rise in readership levels) will be more than previously received with the cover price. Can they make money in other ways apart from advertising whilst being a free paper?

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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