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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge

Product Description
A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community. With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.Amazon.com Review
Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it… More >>

Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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