Every business, small or big, needs to establish its presence online. The best way to gain visibility in the eyes of the user is through search engine rankings. It is vital that your website ranks among the top pages in search engines, for a particular search term. This is where link building comes in. There are various strategies of link building. This article will explain in detail about one of the major strategies – blog commenting .
Some of the most valuable links don’t appear on websites. They appear in email-based communication. You won’t get link popularity but you will get the residual effect. Don’t overlook these opportunities.
Guest posting on other blogs has other benefits as well. For one, you’ll find that you have an endless supply of blogs where you can publish your content on. Most bloggers struggle for material. Just like a journalist or a columnist, often bloggers struggle from writers block and totally enjoy it when someone offers to provide them with killer content.
A reliable technique is submission of articles to directories. There are a lot of free article websites on the web and it is just appropriate to submit articles to these sites. These articles may not be necessarily about your websites but should be topics related to the services you offer. Simply attach the URL of your website at the bottom of the page.
This way people reading the article may get to know and visit your website. The topics or write-ups on these article sites should not be the same as the content found on your site.
Building inbound links through reciprocal link exchanges is a simple yet very powerful website promotional tool. If done correctly, increasing your linkage will: increase your traffic significantly, improve your visibility in the search engines by raising your link popularity, provide an added resource to your website, save you a lot of advertising money.
There are a variety of link building strategies such as commenting on others’ blogs with a backlink to your site, posting on forums while having a link to your site in the signature, submitting to social bookmarking sites such as Digg, Reddit, Delicious, etc.
Outbound links – should you link out? The only thing you lose if you don’t link out is opportunity. Link out to people who mentioned you. Link back to similar industries and established sites.
Link building takes a ton of time. Make sure you have your tactics prioritized and budget for them. Then have your resources organized.