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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

Product Description
Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider’s guide to writing great ads and an unapologetic send up of all that’s heavy-handed, dim-witted, and ineffectual in the industry. Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today’s ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hila… More >>

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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