A recent survey reveals that 97% of consumers use online searches when researching products or services. Companies of all sizes have learned that nowadays on Yellow Pages advertisement, Newspaper inserts & other old-school media do not generate the desire amount of leads.
Every company regardless of its size operates under one most important constraint and that constraint is the budget. No company can afford unlimited budget for anything from day to day operation to marketing and sales.
Twitter and Facebook have combined membership over 700,000,000. YouTube gets over 300,000,000 unique traffic a month who watch more than 2,000,000,000 videos.These members seek and make recommendations for products,services & experiences for friends & followers.People watch all kinds of videos to get answers of their questions, show others how to do something, or review a product or business.
The newspaper readership is steadily declining. As per latest survey 24 of the 25 largest newspapers experienced record declines in circulation in the past year. As per Yahoo statistics, 92% of all businesses search online for product and services.
Today’s marketing mantra is one on one conversation not one way broadcast.You need to be easily found on the internet and engage with your customer one on one basis. The followings are the three step process to communicate with your target audience on a regular basis.
1.Millions of consumers use online search engines every single day and many of them are looking for your company. You need to be found on the on the 1st page of Google, Yahoo and Bing through proper Search Engine Optimization (SEO). Dominate the internet not only through Google, Yahoo and Bing but also many search engines,directories & social media.
2.Build relationships with prospects on their terms through social media such as Facebook and Twitter.Educate them with insightful information, expert perspective, recommendations, news, coupons, and membership privileges. Build relationships, earn their trust and earn their business. You will be amazed how your business will grow exponentially.
3.Continue to engage & follow up. Continue to provide valuable information and respond to comments and questions. It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you. Integrate all the elements so they amplify each others; search engines, video, social media and mobile marketing.
Chose the right partner that has all the expertise from SEO to social media marketing and do it with zero extra work on your part.
Amit Sarkar is a siliconvalley based project management and Internet marketing consultant. He has 18 years of experience in many areas such as, Software development, Project management, Products / Projects development, Search engine optimization, Social media marketing etc. To learn more about SEO and social media marketing visit Search engine marketing optimisation