WordPress is one of the world’s leading and most widely used blogging package. When it comes to Search Engine Optimization it is one of the hottest platforms that you can use.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are doing blogging for Search Engine Optimisation reasons compared to obtaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider quickly to relocate it and it’s contents to your site. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is simple – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.
One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.