Email marketing is one of the leading marketing channels used by savvy marketers and business owners to drive sales and increase conversions. The strategy has been around for a while, yet remains one of the most effective and measurable marketing strategies today. Email marketing is also one of the leading cost-effective strategies out there. In short, email marketing is basically the single most powerful channel to reach your audience. So, if you’re just launching out your business, you may want to adopt email marketing as one of your marketing strategies.
Studies have shown that there are 3 times more email accounts than Facebook & Twitter accounts combined. This explains why email marketing campaign has 6 times more click-through rate than you will achieve with Twitter. The bottom line is that email marketing has the highest return on investment (ROI) compared to any other marketing channel available today.
However, you will need to have a good understanding of the steps involve in the process if you really want to use email marketing channel to drive sales and revenue for your business. Of course, email should be an integral component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.
In this post, we will show you a simple step-by-step guide on how you can run a successful and rewarding email marketing campaign. We hope this will help you to get started with your email marketing campaign:
- Define Your Goals
The first step to running a successful email marketing campaign is to define the objective you want to achieve. This will help indicate the type of email campaign you will adopt, who to target with your campaign, the content to include, as well as how you go about measuring success rate. The general aim of using email campaign to run your business is to generate new leads for your sales team, attract more attendees to your event or attract more donations for your cause. The best thing to do is to align email marketing campaign with your overall objectives.
- Build Your Email List
Once your goals have been established and aligned with your overall objectives, it’s time to start building your email list so you can start sending campaigns to your target audience. There several ways to build your email list, your goals will determine which approach will be most appropriate for you. Here are a few guides for you:
- Import a list of known contacts: If your goal is to use email to keep in touch with existing customers, then you can build your email list by importing your existing customers’ details into your chosen email marketing tool. You can build your list by importing from Excel file.
- Build a new list from scratch: If the contact of your target audience is not with you already, then you may have to start capturing email addresses and building your list from scratch. To do this, you can offer something of value in exchange for email list.
- Header Bar: You can use a call to action, where you encourage visitors to join your platform by providing their email addresses.
- Select the Right Campaigns
There are several email marketing campaign options often used by savvy marketers to drive sales and increase conversion rates. The one you adopt will depend largely on your business goals. An email newsletter is one of the effective tools you can use to reach your targeted audience.
By following the three steps above, you can build a strong email marketing campaign strategy for driving sales and growing your business.
If you’re looking for ways to implement the right email marketing strategy for your business, get in touch with Emma today. Emma offers affordable and effective email marketing solutions, with low-risk contracts, less spending, and more business rewards. No doubt, Emma email marketing software is a dependable tool for businesses looking to increase their return on investment (ROI).