Just like all other markets, Accountancy is regularly changing, Grant has to be smart in order to keep ahead of the opposition. He is regularly looking for other products that he can take into the market.
“Leaflet printing enables me to get the information out about brand-new products to hundreds of people. The group agreement on this instance was that we must utilise flyers to publicise the brand-new products. These were not straightforward products, they were somewhat intricate. As a result we came to the result that flyer printing would be more suitable than a telly advert, since there is lots of area to add all the technical details in relation to the product on leaflets.”
He called up a few leaflet printing companies and pointed out what he needed, he also gave them a rough figure for his budget for the colour leaflets. He received a pretty large advertising budget on this occasion, which meant that they would be able to cover a huge area of their target London. Based on the information they required on the printing, full colour leaflets appeared to be the most desirable selection. The most common flyer material size is A5 paper printing, it is also the most popular size for door drop campaigns.
“We have a major competitor who is offering a similar kind of service on his flyersprinting. We wanted to make sure that our promotional flyers was of a better quality. My opinion is that when you pickup flyer printing from a company, based on the printing paper you can figure out what they spend on their advertising, or what quality of service they offer, just by observing the thickness of their colour leaflets.”
In the end, they went for 170gsm business leaflets. This was a clever decision because 170gsm is a good printing material to opt for, as nearly every one of the full colour flyers are printed on 130gsm gloss. After two proofs, they approved the flyer design and the flyer printers went ahead. The promotional flyers were delivered directly to the shop, and every one of the 80,000 leaflets were sent out within 3 calendar months.
Cheap leaflet printing is great and can save you lots of capital, however, if you want to evaluate your result from the colour flyers, it is crucial to place either a reference number, or a voucher so that you maybe able to record if anyone has obtained your flyer. He finally requested that a special offer and reference number be placed on, this was really visibly marked on his leaflet printing. In order to get any special offer you had to pass one of the colour leaflets to member of staff. This was a excellent way of getting the consumer to keep hold of the leaflet until they required the service.
“The leaflets merely took three fortnights to send out. We felt the response immediately. The telephone rang lots more, and all this at the slowest period of the year. We even nicked a couple of of our major competitors regulars through the leaflet. We promoted a price thrash guarantee on the leaflets printing. The very last leaflet was sent out roughly thirty weeks ago, astoundingly we still get clients bringing the occasional one in.”
The leafleting operation with the full colour flyers did very well, and they are now putting together their next leaflets operation in the Manchester area. However, this time they are looking to add to the amount of leaflets they hand out.
” Later this month we are forecasting another distributing operation with flyers. Additionally, we plan to return to the city with flyers printing in order to keep prospects knowledgeable on any newly released products. The flyer designs may be changed on the next bundle. The offers are also changing on the second set we distribute. With any luck, in the future we may put together a door to door operation with flyers once a calendar month.