Some companies have people on staff that are so prolific with the writing and ideas for content on their site, they are channeling Stephen King without the creepy horror. But so often the content tapers off, even for us. I have been jotting down ideas that I come up with or collect from reading all over the next and looking at other sites, this is a list we pull from when clients, or even our own writers, get stuck.
Announce new products and special offers. Create a lengthy list of blogs about why your clients do business with you. Each selling point will make an article. Talk about why your services or better quality, which can include being American made, bulk buying to pass on savings, stuff like that.
Employee profiles. In depth product reviews, one at a time. Buying guides for your products, or how to choose a provider guides for service industries. Share humorous office stories, or customer stories; get personal. Share customer testimonials with a guest writer, or repeat what you heard. Answer a client question that has come up more than once (re-write your FAQ in your blog, one question at a time).
Any kind of news is good content. This can be news related to your industry. Or news about or within your company. You can write about events you took part in or awards you may have earned, as well as new larger clients that you have added.
Add things like products to avoid, what not to do, things of that nature. Make lists, like top 5 lists of various topics. You can include company recommendations, as well. Take a look at your competitors, they are definitely doing the same.
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