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Ethical Search Engine Optimisation

Search Engine Optimisation is carried out to gain higher rankings for a website. To do this, the site’s existing pages are modified so that they match search engine’s ranking algorithm. SEO is a time intensive and a long term procedure and takes time in delivering concrete results.

Ethical search engine optimisation is following SEO practices that are acceptable to the search engines. Unethical practices include creating link farms, building doorway or cloaking pages, purchasing links, using multiple domains with similar content, and using automated software to trick the search engines. These unethical practices produce contrary results and harm the website in the long run.

When SEO is carried out while working with the search engines and by abiding by the search engine rules, these practices are termed as ethical SEO practices. Semantic SEO is also one of the ethical SEO techniques that are recognized by the search engines.

Semantic based Search Engine Optimisation or Latent Semantic Indexing is a technique where first the content is carefully analyzed to sort out a list of keywords that are used for SEO purposes instead of focusing on a single keyword. This is done to ensure the relevancy of the content when it is displayed in the browser. As all the major search engines recognize semantic SEO, it helps to rank the website naturally in the search engines. It is a safer technique to use and much preferred than the Spam techniques, which can get your website penalised.

If you are serious about online marketing of your site, products and services in World Wide Web then Search engine optimisation is a must. Search Logic is a SEO company in UK, offering search engine optimisation in UK. The SEO services include activities such as Keyword research, Competition Analysis, Optimisation of the website content, Meta Tags and other html tags creation, Sub domain creation, creating additional website content relevant to the chosen keywords, and link building.

Search Logic has a team of online marketing experts who are equipped with the necessary knowledge & skills to offer relevant online solutions for your website. Besides semantic SEO we also offer you Pay per click bid management services, link building services, pay per click software and affiliate marketing services. You can choose from a wide array of solutions and packages specially designed considering the varied client needs. Pick according to your requirements and preferences and see the positive effects of the techniques.

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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