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Essentials of Contemporary Advertising

Product Description
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension…. More >>

Essentials of Contemporary Advertising

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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