Do you know what search engine optimisation is? Well, if you have a website and you are in a competitive industry you can bet your rivals know all about it. Search engine optimisation or SEO is process by which you make your website more popular in the search engine ranking results. For example, if your company sells running shoes and you have an online website shop for this you will need customers to sell your product to.
Which leads us to the question how do customers find your website? From a search engine, of course. There are three main search engines, Yahoo, Bing, and the most popular, Google. Google takes 70 percent of the pie. Internet users go to Google to search for their desired product or service. So let’s say that was running shoes. If someone types this into Google, a list of 10 might websites automatically appears. So which one would you click on if you were a browser? The first one on the list.
Potential customers sometimes hit the back button if they don’t immediately find what they are looking for. But if they happen to find what they need in one of the first few sites they will purchase the product. Now you can see the importance of having your site listed at the top of Google. So how exactly do you do this? There are tried and tested methods.
There are generally two main areas of SEO. There is a process known as on-page optimisation, that involves making technical changes to your website, and off-page optimisation, which in involves promoting your website. On-page optimization requires you to have some technical knowledge. You need to know how websites are put together as this delves into website design.
Regarding off-page optimisation, this is a process of building back links to your website. The ideal situation is to have links from other websites that have the same subject matter as yours. What the links says (the anchor text) is also vitally important. If you want to rank highly in Google for the term “white running shoes” you have to have a lot of links, pointed back to your site with the anchor text “white running shoes”.
This is one area where a good search engine optimization consultancy can help you. They can advise you and carry out the promotion on your behalf. They can save you a lot of wasted time, effort and money, trying to rank for terms that are too competitive. There are right and wrong ways to promote your site. Read as much as you can about SEO and start doing it yourself. To speed things up consider hiring a SEO company.
For your online sales to reach their full potential you need to start your search engine optimization strategy today. UK company Seo City, can perform seo services to help your online business succeed in the UK and the rest of the Globe.