It’s hard to imagine that twenty years ago there was no such thing as ecommerce. There was no such thing as an online business, full stop. That is simply because the Internet didn’t exist yet. Twenty years ago it would have been equally hard to imagine that today there would literally be millions of ecommerce websites. And with that the need for web designers arose. Ecommerce web design Australia has been following the same upward trend during the past couple of years.
There are hundreds of thousands of ecommerce websites that belong to Australian businesses. All those websites were designed and have to be maintained by a group of professionals called web designers. With the advent of web programming languages like PHP and ASP, these people should probably rather be called web programmers, because they are definitely involved in the programming business.
It is of the utmost importance that you sit down and make a list of your needs and requirements before even contacting a web designer. If you don’t know what you need or want, you could well end up in the hands of one of the few unscrupulous designers who would abuse your ignorance and charge you way too much for unnecessary features.
There are a few basic principles that every successful online business should adhere to. In the first place your shopping cart software should be easy to understand and provide for a smooth and logical transaction flow. Your buyer should be able to remove or add new products at any stage during the shopping process. Many well-know online shops lose up to eighty percent of potential customers during the buying process ‘ a clear indication that the buyer ran into problems he could not solve and left.
A further prerequisite is that the website must be secure and clearly state that. The visitor’s browser should also indicate that the payment page is secure. Make sure, therefore, that your web designer buys a security certificate for your ecommerce site and that it is hosted on a secure server. There is nothing that scares off a potential customer more quickly than all sorts of security warnings when they want to pay by credit card.
You’ll also need a payment processor ‘ a company that will check whether the client has enough funds in his account, charge his card and then either keep the money in an escrow account on your behalf or transfer it to your bank account.
Your website should adhere to professional standards of design and layout. If it looks like a primary school child designed it, you will without doubt get fewer buyers than if it reflects a high standard of design and a logical layout.
You will be surprised what could entice people to stay on your website and what could scare them off. Research has shown that different areas on a web page get different click-through rates. Different color combinations have different effects on people’s tendency to buy and even font styles and font sizes might create an image of professionalism or not.
A good Australian ecommerce web design company will assist you with all the above. They will explain the technical intricacies to you and give you a a clear summary of how they arrived at the quote for designing your website. Ecommerce web design Australia has evolved into a highly professional service and you can expect and will get top quality service.
When it comes to ecommerce web solutions, you will be delightful with the overall process of using them. Their ecommerce web design will teach you how it should be done. They are easy to find on the web.