Establishing good rapport with the attendees of your teleseminar is extremely important if you are hoping they will buy any products or services from you. Building trust is hard to do the first time you get to speak with anyone, so follow these guidelines to optimize your chances.
Once you make finalize your teleseminar time and date, do not change it. It does you no good to have hundreds of people attend your seminar if they are expecting a brief teleseminar and you are planning a lengthy one. Keeping your customers on the call will translate into sales.
Any call services that may end up interrupting your call, like call waiting or instant messaging, should be turned off. With all of the beeping and other notifying sounds that come with call services, nobody will be able to stay focused, including you. Another bad thing that could happen is that an extra caller on your calling plan could send your first conversation off the line.
Stop worrying about making a ton of money from your teleseminars. If you get too pushy with your sale approach, your listeners will hear the desperation and tune you out altogether. This kills sales rates and causes many people to remember you more for a negative thing, than the positive you want them to remember you for.
Do not forget the intent of your call. The reason people called in and are listening to you is to find out more about how your product can help them, so do them the highest service by making a great case for their purchase of your product and representing yourself well in the process. With the goal of making friends and improving your sphere of influence through selling your products, you can not go wrong.
Your customers are waiting for you to be the niche expert they think you are, so do them a great turn and be that. Showing people that you are a reliable and trustworthy person is more work in the short term, but is definitely worth it in the long run.