Many internet marketers think they’ve come up with some great new idea for what they think will be a hot niche but later learn that it’s been done already too many times. It can get discouraging, and that’s the reason why many aspiring niche marketers give up. Market saturation exists, but you cannot give up just because you have some competition. By the way, I deal with internet stuff, you can visit my website for good domain names not taken.
Study Your Competitors Closely
Study your competitors as soon as you identify them. Evaluate their websites for content and visual appeal. Before looking around too much, make a note of your first impressions. Are your competitors’ sites appealing? If that is so, what makes them that way? If not, how come? Is one of them overloaded with graphics which make it slow to load? What’s the content like? Is the very first thing you see an extensive list of adverts, or do you only notice the ads after you begin to read? Ask a couple of your family members or friends to have a look at some of your competitors’ sites and then get their impressions on what they find appealing and what turns them off.
Identify Your competitors’ Mistakes
Make some notes on what kinds of things you’re feeling your competitors are doing wrong. The site could be dull, there might not be enough content, it could be having lots of spelling or grammar mistakes, there could be too many adverts, or it could be something else. You don’t need any special expertise to know what about a site makes you want to leave. Your marketing will be targeted at people just like you – consumers.
Identify What Your Competitors Are Doing Right
Next, make some notes on what kind of things you feel your competitors are doing right. Were you so absorbed by the site’s content – or maybe by just taking a look at the site – that you forgot you were researching your competitors? If that occurred, it is a strong signal that your competitors are doing something right. Is the sight visually attractive? How is it laid out? Do the adverts almost blend right into the site and its content? Is the content fresh and does it keep your interest? Never copy anything you see, but this kind of research can prevent you from making some of the commonest mistakes of new niche marketers. It can also help you to understand what types of things will draw visitors to your websites.
Look at Your Competition’s Affiliate Products
Look at the products your competitors are promoting. Do they fit well in the niche? What companies are these products associated with? Having a look at these products can help you understand the products other sites and blogs in your niche are selling, although there isn’t any reason to assume that they’re good products or your competitors are having any success promoting them.
It is possible to learn a great deal from studying your competitors and how they run their niche marketing businesses. The market within a particular niche could be saturated. But you might also learn that your website is desperately required because there aren’t enough good sites or blogs in your niche.
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