When I recruited a colleague into network marketing he was sure I was an expert in the area because I seemed to know the principles inside out. That was the problem I had thought to myself as we kicked off his account.
This problem is best stated by Mike Dillard in the statement, ‘network marketing is promotion and marketing done by people who have no clue about promotion or marketing’. This article is thus a guide for work-at-home moms, people starting a networking business and the like to learn what is also taught at management schools.
Marketing is about creating ‘pull’. Sales is about ‘push’. Keep this vividly in your mind. You are not in the Network Sales business. You are in Network Marketing. When I got into online networking very recently, I was quite taken aback at the open-the-door-and-sell-in-your-face tactics adopted by our bretheren. Ouch!
By pull I mean attracting the prospect or lead in to you. However this is done is immaterial. Just don’t push. Even if the connect between you and the prospect is missing don’t push… rather back off and wait till they understand their need for what you are offering.
However this is easier said than done. Emotions get in the way. And we often feel justified in going for a push just one time out of sheer desperation.
And that’s why the word network is equally important. Networking is truly an appreciation of abundance. A network can be where no one person can be. And therefore the key thing is making a huge list that allows us to have the posture to not get desperate and know there are more.
Strangely this is considered hard only because it is being done without compensation. If we were to do this for a boss and work like a telemarketer, we would build huge lists of unknown people. Doing the same work for our personal dream requires clarity on the dream and a business mindset. When the ‘why’ is clear, one can do what one has to do.
The untrained mind will object here. It will ask how can contacting xx number of people a day get my kid to private school? It will propose that one might as well spend that time contacting some principals, or ministers, or loan agents. But that’s not how marketing works!
Corporations call it the vision statement — which aligns all the people in the organization to focus upon the dream. Marketers train everyone to have an emotional connection with the vision so the brand appears warm and friendly, connected with its people. And then comes the process of reaching minds incisively through advertising. Will lots of money going seemingly down the tube, a lot more money comes back!
Therefore while the Harvard guys spend millions to create millions, smart networkers invest just a few hundred and make millions. The investment is in operating systems like the one mentioned here (on this page) which makes the creation of other millionaires duplicatible. My vision is to help 100 individuals become millionaires in this lifetime. Do you know yours?