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Cutting Edge Advertising II

Product Description
A new full-colour edition of the world¡¯s most highly regarded book on print advertising. Following the success of the first edition, Cutting Edge Advertising II has become the standard global text on print creativity for professionals, marketers and students. Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. But that¡¯s not all. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. The ads are bigger, clearer and bolder. Virtually every ad is shown on a page of its own, making the text easier to read. In addition, new creative voices have been added to the main text. No other adv… More >>

Cutting Edge Advertising II

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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