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What to Consider before Hiring an SEO Company

Hiring an SEO Company

The digital market is a vast land of exploration and opportunities. It is the catalyst which helps in developing and establishing a business, but sometimes this too can be quite complex. For most people who have no idea about the digital marketing segment often get troubled while choosing the right SEO services they should be looking for. As they browse across multiple companies who claim to provide best SEO services, they get confused. Companies often promise a lot with their services but what they do is a mystery to many people. Here, in this article, we will discuss and explain ... Read More »

5 Tips for Identifying Negative Keyword for Your Business

Negative Keyword

Well, keywords help your online content to be found easily by your intended audience. However, they also have the tendency of attracting an unwanted or unintended audience, leading to you getting traffic that is worthless to you. That leaves you thinking you are getting traffic when a significant portion of that traffic was useless. To ensure or restrict the traffic you get to only quality traffic, negative keywords are vital. Negative keywords help you identify the keywords that will attract unwanted traffic so that you can focus on keywords that will get you good traffic. Here are a couple of ... Read More »

6 Steps to Create an Effective SEO Strategy

Effective SEO Strategy

When it comes to marketing and advertising, businesses should always value substance over style. Yes, it’s fantastic to create eye-catching branded content, but it’s more important to build a marketing strategy that produces consistent results. Indeed, if your current digital marketing tactics aren’t delivering improved SEO performance and boosting your website’s conversion rates, then you’ve got a problem. Fortunately, business owners can follow these six steps to form an SEO strategy that will help them market better in the short and long term: Set Your Goals  Search-engine optimization tactics are designed to increase a website’s visibility. However, any business owner ... Read More »

Types of Google Ranking Drops and How to Deal with Them

google ranking

It is almost indescribable the excitement of waking up to a significant increase in the ranking of your website on Google. But what of when you experience a massive drop in Google ranking? So many reasons can account for the sudden drop in your ranking, but there is no telling how much damage the drop in rankings can cause to your brands regarding sales, visibility and domain authority. How then do you identify the type of drop that is happening to your site? Fortunately, this article will give you a comprehensive look at the different types of Google ranking drops, ... Read More »

Marketing – Things You Should NOT Do


Marketing can be a strange thing sometimes. There’s a lot you’re supposed to do. You’re supposed to be prominent in the public. You’re supposed to mix promotion with building trust. However, people don’t talk about what you’re not supposed to do. There are things that you should definitely avoid when it comes to marketing. They’re not always obvious, but they exist The problem with this is that a lot of businesses don’t know what to avoid. Obviously, this can present a problem. You don’t want to make a stupid mistake and lose out. To try and help with this, we’re going to ... Read More »

Three Questions to Ask About Your Keywords


There is a reason that keyword research services are in such high demand among businesses everywhere. Keywords, after all, give away their importance in their very names. They are essentially the key to driving customer attraction in terms of your online marketing. Yet the idea of finding the keywords is something that confounds a lot of marketers, for the simple reason that it is hardly an exact science. What businesses have to understand is that it’s not enough for you to do the research beforehand to pick what you think might be the optimum keywords to maximize SEO. Since nothing ... Read More »