While many may believe that the drop in the search engine’s popularity may be due to the new Microsoft search engine Bing, there may be more to it than that. Yahoo who held about 22% of customer searches in December of 2009, held only about 17% of that same market only a month later in January 2010. But is Bing really the problem?
For several years Yahoo has followed far behind the heading search engine, Google. While some are knowledgeable of this fact, what they’re not knowledgeable of is that this has a lot to do with the visual aspect of their home page, than it does with the actual search results that are acquired. A lot of search engines frequently neglect there search page, but this cab be the cause that a few are successful and others bomb.
The Google and Bing home pages are very simple. And while they do provide their customers with something to look at they are not overwhelming pages for someone to deal with. This could in fact be the reason for Bing’s growing success over the past several months, they have made a very simple homepage, that when held up next to Google, seems to have some very similar characteristics.
The imagery is simple and relevant to world happenings and does not create chaos on either page. Although Bing uses some standard links that Google does not they are to the side and do not interfere with the search box at all. Yahoo on the other hand, just like AOL who also did not really succeed, offers a multitude of links and pictures that can be overwhelming to users. Even though with Yahoo you can design your own page, many of the items still clutter the look of the search page.
Yahoo could possibly be capable of redeeming themselves through simplifying there page, however it may be a trifle to late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.
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