Companies that are using corporate gifts will have the ability to improve their relationship with current and potential clients. The challenge is knowing what is the perfect gift to offer and this is why most corporations turn to corporate gift suppliers to find out from them what gifts are the most effective with building brand awareness.
These gift suppliers work with numerous companies from various industries so they can notice trends right away and provide feedback. What is motivating these firms to offer their free opinion is the hope that your company will purchase corporate gifts from them.
It would be in your best interests to speak with as many of these firms as possible so you to can detect a trend. If 20 companies all say that a particular gift is popular then you should listen to their advice and take that gift under serious advisement.
Always get a sample of the corporate gift that is being issued so you can ensure that it meets your organizations standards of quality. If your firm was giving out poor quality corporate gifts it could destroy a relationship even before it had a chance to start, this is why you must always conduct your due diligence before making the final choice.