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Are We Right To Send Out Stacks of Xmas Cards?

Picture our enterpriser as she waits in enthusiastic anticipation for the sound of the postman’s labored breathing pulling a sack to her door. That postal struggle signals a bag bursting with sunny festive business greetings from nearly every business she’s ever dealt with.

By return the entrepreneur sends out her own sackful of Business Christmas Cards with the Cheery Santa joke, the serious Christmas message or the politically correct card “for use in a celebration frame of reference.”

Like you I’ve had them all. Have you had cards with messages like these?

  • It was great to do commerce with you. How about more in the New Year?
  • Make this New Year our best ever, together
  • Just to wish Yuletide Greetings/Happy Christmas/Happy Xmas
  • From one winning team to another
  • Even cards with no message or signature.

Perhaps the cards were signed by the MD, the “whole team”, the MD’s secretary or the office junior. Or maybe the signature was pre-printed with the message on the card.

A great company related to Business Christmas card is DigiPrint Graphics.

Are You Forwarding Cards That Are Meaningless?

Why launch cards that mean nothing? It’s not going to get us any more business. To some businesses salutation cards are the nightmare before Christmas. The feeling is that cards are just a chore almost every business does around end of November/ start of December every year.

Furthermore, when you communicate at Christmas time it’s that period of peace and benevolence to all men. People are looking forward to Christmas and often people are more informal and better disposed to others.

Are We Right To Send Out Stacks of Xmas Cards?

I’ll be looking at that answer in part two of this post series and then going onto to giving some steps to a better way of speaking to your customers at Christmas. Alternatively, any other holiday for that matter!

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

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