The heart of any good Internet marketing campaign starts by doing a little bit of keyword research. The actual system that you employ to get visitors to come to your site is irrelevant if keyword research is not accurately done. Understanding how keywords work and the importance they play is the key to your success. The best place to start is by selecting the niche or specific area you want to target first. Once you discover the market that best suits you, the crucial research process begins. In this endeavor, you must opt for a dependable keyword research program. You can use Google Adwords Keyword Research tool for this purpose but it’s good to look beyond. Even though Google Adwords will help you locate targeted words, you may find you will need a more specialized research tool like Micro Niche Finder. These tools are designed to give you keywords that you won’t find elsewhere. The biggest benefit you derive from using these tools is that they give you detailed information about a keyword and show you how the number of competing websites. You will also be able to gain a better understanding of what other types of sites are using those keywords and how hard it would be to get a first page listing at Google.
When your niche is selected and the keyword research tool is available, the researching shouldn’t really take that long. In order to demonstrate how keyword research is properly done, we will look at “weight loss” as a sample in this article. You are attempting to market a roofing repair service website, so it would make sense that “roofing repair” would be your target keywords. So, input the phrase “weight loss” into our program for keyword research and look for relevant keywords. You’ll most likely receive a rather long list of keywords for the “weight loss” category. From here, you should choose the keywords that will successfully reflect what your customers want to buy. It would not help you significantly to pick out vague keywords, we promise you. Since your product is about giving a solution, your keyword should be about the same. The other rationale for selecting keywords that are specific to buying is to avoid visitors who are just browsing for information and have no interest in making a purchase. You want to make sales, not give away free information.
After your research, save the list of these buying keywords that in a text file. Then proceed to use your keyword research software again; here, you should input each of these keywords that were compiled. These new keywords are known as long tail keywords. It can be a lot easier to get higher in the rankings through long tailed keywords. A short one would be “acne treatment”, and a long tail keyword version would be “the best way to naturally treat acne.” Because once again, a simple keyword like “acne cream” is going to have a lot of competition. As you continue to use the tool to research keywords, you may end up with some long tail keyword that you wouldn’t have gotten through Google Adwords.
In attempting to get your sites highly placed, keyword research must be at the top of your list. Wasting a great deal of efforts and valuable time working with short tail keywords, numerous individuals fail to follow this critical advice.
When working with long tail keywords, these steps are necessary for finding the perfect combination. If you are truly serious about being successful with an online business, you must appreciate the true worth of a long tail keyword. Many search engine experts believe that this is the best way to dominate small niche markets. You now have the information that you need to be able to research long tail keywords in an efficient way, and you are now ready to put your new found knowledge into practice to begin to see positive results.