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Advertising: Principles and Practice

Advertising: Principles and Practice

Product Description
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness…. More >>

Advertising: Principles and Practice

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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