Cheap banner advertising works in the way that traditional banner advertisements function, and that is to inform the consumers of a specific product, service, or company and present reasons for the consumer to choose the particular product or service that is advertised. The major difference is that the results for online advertising campaigns can be monitored in real time and can be targeted and modified according to the web page visitor’s interests. Banner ads can be created and displayed in various sizes and shapes. For advertising online, a website owner can pay a fee to publisher sites to display the ads. The charges for displaying the ad depend on the size of the ad, the duration for which the ad is to be displayed, etc. another cheap banner advertising option is to pay a company or organization to post banner ads on many sites in its network. A third option is to request other website owners to display banner ads for your products in exchange for your website displaying their banner ads.
Although industry experts predict the end of cheap banner advertising, it will never die out completely. Some companies have replaced banner ads for advertising online with pop up window advertisements that open in another window. But most users find this annoying and close the windows without even looking at the ads. Although text links have been found to be more effective, banner ads have always attracted click through by visitors, providing the ads are enticing enough and have been created artistically to draw attention. A badly designed banner ad is unlikely to entice visitors to click on the ads and visit the advertisers website. Advertising online with banner ads is all about drawing the visitors attention and should be good enough to distract the visitor and lure them to take a closer look and click on the ad to find out more about the product or service.
With each passing day, more and more business is being conducted online and most companies and businesses have realized that although the traditional way of advertising still works in their local area or country, the world at large is becoming a global village due to the spread of the Internet. As such traditional banners have limited reach, whereas advertising online with cheap banner advertising has a global reach across geographical borders.