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Advertising Now. Print

Product Description
Ideas that sell: today’s most effective and original ads… The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-po… More >>

Advertising Now. Print

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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