Friday , 22 March 2019
Breaking News
Home » Internet » Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

Product Description
An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, … More >>

Advertising: New Techniques for Visual Seduction

About Emma Gilbert

Working in the marketing industry since 2002. This blog is one of my hobbies.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.