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Advertising Media Planning, Sixth Edition

Product Description
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today’s rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including interactive television and the Internet. … More >>

Advertising Media Planning, Sixth Edition

About Emma G.

Working in the marketing industry since 2002. This blog is one of my hobbies.

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